“To join the top 1% you have to do what the 99% won’t.” – Leonardo DiCaprio

The Legendary Leonardo is an icon in the global film industry. It is a fact. But more than being a great actor Leo is a strong activist and it is for this activism Leo has leveraged one of the world’s best platforms for advertising. 

No, we are not talking about some random commercial where Leo has acted beautifully once again. We are talking about the world’s largest award shows where we saw Leonardo the human more than Leonardo the actor. 

Advertising is about getting your audience’s attention and great advertising is about creating an impact on those attentive people. 

Leonardo Di Caprio understood this very well and he certainly created an impact during his 2016 Oscar acceptance speech. 

What Did Leonardo Do?

Leonardo and not winning the Oscars was a love story probably stronger than Titanic. 

But when the misery came to an end when he won the Oscar for “The Revenant”.

In his acceptance speech apart from thanking people, Leonardo also spoke about some really important global issues. 

He spoke about climate change, indigenous people, underprivileged people and many more precious topics that needed the world’s attention. 

Watch the full video is here 

Now, why would the great Leonardo DiCaprio do that in his first Oscar acceptance speech?

It is because he knew there were millions of eyeballs watching the Oscars all around the globe. 

He created an awareness about the much needed social issues, using the Oscars as a platform. 

This is a great example of advertising. This message has stayed in our minds.

Another thing which we must not forget, Leonardo DiCaprio was bold. How many people gather the courage to divert attention to a much more important issue than themselves? 

Leonardo did what he felt was right. The need of the hour is humanity. Oscars was a platform where he preached humanity.  

What Can Advertisers Learn From Leonardo DiCaprio?

When you are advertising, the foremost thing is to have a goal. It could be generating more sales, building a trustworthy brand, getting people to engage or to even create awareness. 

Leo’s goal was to create awareness and did he not nail this goal as well?  

The next thing is to choose the right platform. It could be television prime time slots, social media, newspapers, search engine marketing, etc. 

Leonardo chose the Oscars. There were 34.4 million people watching the Oscars in 2016. 

Thirdly, have a strong message in your advert. When Leo spoke, we felt the urgency of the situation. We felt this was a staggering problem. This is what your audience should feel. There is an urgent problem. 

Fourthly, have a call to action. When Leonardo ended with the words “Let’s not take tonight for granted”, you see that is a very thought provoking call to action. Now the same may not be the best for your advertisement. But having a simpler call to action should be the ideal way. 

Lastly, advertisers should have a fearless approach. Advertise what you think you want to convey to your audience. Thinking that there is one solution fits all kinds of situations, it’d be wrong. You know your market, you know what is right, you know what will sell among the audience.  

Conclusion

As an advertiser, you have the power to change the world. Why do I say that?

Because you have the power to reach out to an audience and influence them to think in a certain manner. 

Although, never to forget with great power comes great responsibility. It is your duty to push out the right type of content which not only aligns with the goals of our ad campaign but also creates a great impact on our audience. 

In the end, we firmly believe in this Maya Angelou’s quote  – 

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

 

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